Developed at Retail Access USA-Open D Group
Ralph Lauren launched a new fragrance exclusively for the Middle East region: Polo Supreme Oud.
The objectives were to define the launch strategy based on market knowledge, create a powerful merchandising concept aligned with the consumer target, develop the concept into the different merchandising elements required for the launch and consolidate them into a launch book. The black and gold luxurious feel of the exhibition space is what we felt was most aligned with the consumer for this region.
Concept renderings and animation