Award winning structural packaging for Colombian dish soap Loza Crem developed with Plego.
Won 1st place in Proyecto Diseño’s 2008 Lápiz de Acero Award for best structural packaging. In January 2011, the packaging was also selected as 1 of the top 10 Colombian industrial design pieces of the decade by the newspaper El Tiempo.
The traditional Colombian dishwashing cream/paste container with a flat lid would typically retain excess water and remnants of the items left on the sponge. With this innovative design, the structural design allows the inclination of the product to avoid that excess water that would normally have accumulated in the container.