Homecenter Colombia - Nominated for Proyecto Diseño’s 2011 Lápiz de Acero Award
Developed at Y&R Bogotá
Our objective was to create a shopping experience for the Homecenter customer that demonstrates all of the extraordinary attributes and benefits of the new paint technology acquired by Sodimac - Corona for the preparation of fresh paint; this being the only one of its kind in Colombia. The idea developed from a paint factory concept. The periphery of the paint department is marked by colored tanks that resemble those used to store raw materials in a paint factory. The tanks are connected to tubes that reach the mixer machine, simulating the paint production process and grabbing the immediate attention of the consumer.
Four levels with visual media were generated to draw people's attention and convey Homecenter's new products and services.
Level 1: Main header arranged to create visual impact from any point in the store.
Level 2: Menus highlight the features of the product and price.
Level 3: Areas of interaction: Teaching Zone (education of new products, combinations and applications), Inspiration Area (explanation of color psychology), Color Samples (different variables between paint color and type of lighting)
Level 4: Material support to enhance the main attributes mentioned above.